Last updated: October 11, 2026
Welcome to New Limits. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect when you visit newlimitsclothing.com (the “Website”), place an order, create an account or contact us, how we use and protect that information, and the choices and rights you have.
By using our Website, you agree to the practices described in this policy. If you do not agree, please do not use the Website.
1. Who we are
New Limits is a clothing brand based in Rawalpindi, Pakistan. We sell men’s wear, ladies’ wear, girls’ wear, hoodies, trousers and accessories through this Website and deliver orders across Pakistan. In this policy, “New Limits”, “we”, “us” and “our” refer to this business. For privacy matters, we are the party responsible for the personal information described here.
Business address: New Limits, Bank Road, Saddar, near JS Bank, Rawalpindi 46000, Pakistan.
Email: admin@newlimitsclothing.com
2. Information we collect
Information you give us
- Order and delivery details: your name, phone number, email address, delivery address, city, postal code and any notes you add to an order.
- Account details: if you create an account, your name, email address, username and password (stored in protected form), saved addresses and order history.
- Reviews and comments: the review text, rating, name and email you submit on a product.
- Messages: anything you send us by email, contact form or other channels, including questions, exchange or return requests and complaints.
Information collected automatically
- Device and usage data: your IP address, browser type and version, device type, operating system, language, the pages you view, the links you click, the time and date of your visit and the website that referred you.
- Cart and session data: small pieces of data that remember your shopping cart, login status and preferences while you browse.
Information we do not collect
We do not collect or store credit or debit card numbers, bank account details or online banking passwords on this Website. We do not knowingly collect sensitive information such as health records, religious beliefs or biometric data.
3. How we use your information
- To receive, confirm, prepare, pack and deliver your orders, including Cash on Delivery collection.
- To call, message or email you about your order, delivery time, address confirmation, exchange or return.
- To create and manage your customer account.
- To answer your questions and provide customer support.
- To publish reviews you choose to submit.
- To keep records for accounting, tax and legal purposes.
- To detect, prevent and investigate fraud, fake orders, abuse and security incidents.
- To understand how the Website is used so we can improve its speed, design, products and services.
- To comply with laws, regulations and lawful requests from authorities.
We do not sell your personal information, and we do not use it to make decisions about you by fully automated means.
4. Why we are allowed to use it
We use your information only when we have a valid reason, such as:
- To fulfil your order: we need your name, contact and address details to deliver what you bought.
- Legal obligations: we must keep certain order and accounting records.
- Legitimate business interests: running and securing our store, preventing fraud and improving our service, always balanced against your rights.
- Your consent: where required, for example for optional cookies or marketing messages. You can withdraw consent at any time.
5. Who we share it with
We share personal information only when it is needed, and only with:
- Courier and delivery partners: we share your name, phone number, delivery address and order value with the courier company that delivers your parcel and collects Cash on Delivery payment. We may use different courier companies from time to time, and each uses this information only to deliver your order.
- Website and technology providers: our website hosting company, WordPress and WooCommerce software, email delivery and security services that help us run the Website. They may only use the data to provide their services to us.
- Professional advisers: accountants, lawyers or auditors, where necessary.
- Authorities: courts, law enforcement or government bodies when we are legally required to do so or to protect our rights, customers or the public.
- A new owner: if our business is ever sold or merged, your information may be transferred as part of that change, with the same protections.
We do not sell, rent or trade your personal information to third parties for their own marketing.
6. Payments
At present we accept Cash on Delivery (COD). You pay the courier when you receive your parcel. Because of this, we do not collect or process card or bank details on the Website. If we add other payment methods in the future, they will be handled by secure third-party payment providers, and we will update this policy before we do so.
7. Cookies and similar technologies
Cookies are small text files stored on your device when you visit a website. We use them to make the Website work and to understand how it is used.
Types of cookies
- Essential cookies: required for the cart, checkout, login and security. The Website cannot work properly without them.
- Preference cookies: remember choices such as your region or recently viewed items.
- Analytics and advertising cookies: we do not currently use analytics or advertising tracking tools. If we add tools such as Google Analytics or an advertising pixel in the future, they may place cookies on your device, and we will update this policy and, where required, ask for your consent.
Managing cookies
You can block or delete cookies in your browser settings at any time. If you block essential cookies, parts of the Website, such as the cart and checkout, may stop working.
8. Accounts and reviews
If you create an account, you are responsible for keeping your password secret and for activity under your account. Please tell us immediately if you think someone else has used it.
When you post a product review, your chosen name and review text may appear publicly on the Website. Please do not include personal details such as your phone number or address in a review. You can ask us to edit or delete your review at any time.
9. Marketing messages
We currently do not send newsletters, promotional emails, SMS or WhatsApp marketing messages. We only contact you about your order, delivery, exchange or support request. If we start sending marketing messages in the future, we will ask for your permission first and you will always be able to opt out.
10. How long we keep information
We keep personal information only as long as necessary for the purposes in this policy:
- Order records: kept for as long as required for accounting, tax and legal purposes.
- Account information: kept until you ask us to delete your account.
- Messages and support requests: kept for as long as needed to resolve the matter and handle any follow-up.
When information is no longer needed, we delete it or make it anonymous.
11. How we protect information
We use reasonable technical and organisational measures to protect your information, including secure (HTTPS) connections, password protection, access controls and regular software updates. However, no website or method of transmission over the internet is completely secure, so we cannot guarantee absolute security. Please protect your own devices and passwords.
12. Where information is stored
Our Website is hosted on servers that may be located outside Pakistan, and some of our service providers may process data in other countries. Where this happens, we take reasonable steps to make sure your information is handled with appropriate care and only for the purposes described in this policy.
13. Your rights and choices
Depending on where you live and the laws that apply, you may have the right to:
- ask what personal information we hold about you and request a copy;
- ask us to correct information that is inaccurate or incomplete;
- ask us to delete your information, where we are not required to keep it;
- object to or ask us to limit certain uses of your information;
- withdraw your consent at any time, where we rely on consent;
- complain to a data protection or consumer authority in your country.
To use any of these rights, email us at admin@newlimitsclothing.com from the email address linked to your order or account. We may need to verify your identity before acting on your request, and we will respond within a reasonable time.
14. Children’s privacy
Our Website is intended for adults. We sell girls’ clothing, but these products are meant to be bought by parents or guardians. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, please contact us and we will delete it.
15. Links to other websites
Our Website may contain links to other websites, such as courier tracking pages. We do not control these websites and are not responsible for their privacy practices. Please read their privacy policies before giving them any information.
16. Changes to this policy
We may update this Privacy Policy from time to time, for example when we add a new service or when laws change. The latest version will always be on this page with the “Last updated” date at the top. If we make important changes, we will make them clear on the Website. Please check this page now and then.
If you have any question about this Privacy Policy or how we handle your information, please contact us:
